The largest showcase of foodservice products in the Western US Opens Sunday, August 18th
LOS ANGELES, CA, August 15, 2013 -Thousands of restaurant and foodservice industry professionals are making plans to attend the Western Foodservice & Hospitality Expo taking place at the Los Angeles Convention Center from August 18-20, 2013. Hundreds of new and returning companies will showcase new products on the expansive show floor in addition to the many educational programs, cooking demonstrations, and exciting special events. The trade show and conference is sponsored by the California Restaurant Association- a partner of the National Restaurant Association. Event highlights include:
Food Trends Experience - This special event is a tasting adventure providing direct access to product, flavors and ingredients driving the most recent trends in the market - healthy, organic, sustainable, ethnic, and many more. This is the fastest way to see and learn about the culinary innovations that will inspire new fresh menu ideas, delight customers, and drive profits.
Sysco Shape - Healthy & Nutritious Items for Children - Join Sysco at the Food Trends Demonstration Theater to learn more about healthy menu choices for children. In an effort to provide parents with a larger selection of healthful children's menu choices, Sysco has teamed up with the Kids LiveWell program to keep kids healthy and show attendees how to join their efforts, taking place on Tuesday, August 20.
Culinary Clash: Battle Los Angeles - This fun and interactive cooking competition among restaurant teams raises money for high school culinary arts education and is sponsored by Coca Cola. Restaurant company corporate chefs and executives will team with a ProStart student to prepare an amuse bouche and an entrée in 45 minutes using only two butane burners. Don't miss this ultimate battle of skill and mettle, benefitting the California Restaurant Association Educational Foundation, on Sunday, August 18th.
Rising Star Mystery Box Challenge - Brad Metzger Restaurant Solutions presents the Rising Star Chef Mystery Box Challenge, where southern California's top rising star chefs will battle it out with mystery ingredients in a fast paced and exciting competition. Chefs will only have 20 minutes to cook their best dish, which will be judged by esteemed critics and restaurateurs.
Expo Comida Latina - The only industry trade event focused on the Hispanic retail and foodservice markets. Expo Comida Latina focuses on authentic Hispanic ingredients, prepared foods, and private label products. There will be food, thousands of new products, education sessions on Hispanic market trends, and culinary demonstrations by top chefs!
CRA's Health Care Resources - The California Restaurant Association (CRA) is bringing its team of national, state, and local experts to the Expo to answer questions about preparing for the health care reform. Attendees can stop by the CRA's Health Care Hub anytime during the show at booth #525. Consultants and health care experts will offer 30-minute one-on-one consultations with operators.
US Foods Cook with Food Fanatics - A new feature area on the show floor will be the US Foods "Cook with Food Fanatics" featuring their Food Fanatics Chef Aaron Williams, US Foods Chef Kelly Anderson, and Chefs Penny Davidi and Rahm Fama, as seen on Food Network. These chefs will be presenting cooking demonstrations throughout the event, and they will bring up attendees from the crowd to cook with them as well.
Ferdinand Metz Foodservice Forum - Sample the new education menu at the Ferdinand Metz Foodservice Forum, which provides the gold-standard, industry-leading educational content that is practical and relevant for today's foodservice professional. This forum provides handpicked industry experts that will educate you on new trends, how to increase revenue, and much more.
The Ultimate Barista Challenge USA - Watch as professional baristi face challengers on the exhibition floor where they prepare their signature espresso beverages for a panel of discerning judges. The winner of this challenge will be named "The Ultimate Barista" and will be invited to represent the USA at the 2013 UBC China event in November!
About The Western Foodservice & Hospitality Expo
The 2013 Western Foodservice & Hospitality Expo will be held Sunday, August 18 - Tuesday, August 20, 2013 at the Los Angeles Convention Center. The Show, the largest showcase of foodservice products in the Western United States, is produced and managed by Reed Exhibitions, and sponsored by the California Restaurant Association (www.calrest.org). For more information on exhibiting or attending future events, call (800) 840-5612 or visit the official Show website at www.westernfoodexpo.com.
