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News Release - ROGERS & COWAN - March 06, 2014
CALLE 13 Confronts The Guns, Violence & Materialism of Hip Hop Fame With Video
For New Single "Adentro"
Joined By A Longtime Personal Hero...
Baseball Legend WILLIE MAYS
In a powerful new video outspoken Grammy Winners Calle 13 challenges the Hip Hop community about violent posturing without understanding true hardship. And in an emotional and blunt self-confessional moment, Calle 13 MC Residente turns back to the guidance of a respected boyhood idol to help him destroy his own missteps over fame and materialism - demolishing his own
Maserati purchased as a misguided quest for image and status.
"The message I'm looking to send to young people by destroying my own car, which at one point represented the ostentatious excesses in my life, is infinitely more valuable than the car itself. The fact that society places so much value on these supposed luxuries has resulted in kids who are willing to kill for them. When the legendary Willie Mays, who like Roberto Clemente is one of the most accomplished and respected baseball players of all time, gives me the bat that I use to destroy the car full of guns and bling, it symbolizes the power of wisdom and experience overcoming the shallow goals of gangsterism. It reconnects me with my early grounding in sports and the important life lessons it helped me learn. Mr. Mays was incredibly generous with his time and, as I am a huge fan, it was a dream come true to be in his presence."- Residente (Rene Perez) of Calle 13
 
(An ardent baseball player himself for many years in Puerto Rico, Rene is a lifelong San Francisco Giants Fan)
  
Digitally Released Around The World This Past Saturday, March 1 - In Conjunction With The First Show of Calle 13's Extensive New Tour, "MultiViral" Has Alredy Jumped In The Top-5 Of The Billboard Latin Album Chart -Even Though Based On Only Three Days of Sales
"With lyrics that put a lot more on the line... MultiViral' declares [Rene] Pérez's commitment to social causes and freewheeling freedom of expression... it also consecrates Calle 13 as a great Latin American rock band."- Billboard
"Calle 13 is a group that's networked every which way: technologically, culturally, musically, socially, politically...'Multi_Viral,' Calle 13's fifth album, is the work of a duo reckoning with both its global perspective and its contentious artistic impulses, determined to maintain a rebellious spirit even as maturity looms. Mr. Pérez described his new lyrics as "more existential" than previous efforts 'I thought, maybe I can do something bigger than politics.' Calle 13 has won 19 Latin Grammys, more than any other act, and it has rallied international audiences with songs that hold messages of solidarity, sympathy for the hard-working poor and demands for freedom and individuality... 'Adentro' (Inside), mocks gangsta rappers and warns against treating them as role models: 'Are you dumb? Rapping about how to blow out brains?' But as the song continues, Residente goes on to confront himself...'Adentro' also mentions a flashy Maserati that Residente bought during Calle 13's first flush of success, an act of conspicuous consumption. For the video clip, he plans to have gangsta-influenced Puerto Rican youth put their guns and gold inside the Maserati before he smashes it with a baseball bat. (The bat is coming from Willie Mays, one of Mr. Pérez's heroes.)"
- Sunday New York Times
"two of the most visible and socially conscious Latin musicians today and an excellent band... few Spanish-language rappers can even come close to frontman René Pérez Joglar's flow. Musically, thanks to his brother Eduardo Cabra (the other half of Calle 13), they concoct a rare combination of songs that are rich in content, and musically appealing... 'Adentro' is gorgeous, and one of Calle 13's most revealing songs"- NPR
Adentro (Inside)
*English translation
I know my rhymes can sometimes be upsetting
even I feel scared when my neurons run
my answers can be so aggressive
that even lyrics flee because they're afraid that I write them.
I don't carry rifles to kill you, the [music] track is enough
I turn lyrics into ideas like an illusionist in one verse I kill you, fracture you, injure you and in the next, I resurrect you when I mention you that's part of my art for everyone to know that these rhymes are for you without mentioning you and I don't do that to avoid brushing up next to you I do it so not to make you famous in countries where nobody knows you. After watching how wars and guerrillas move Do you think I'll be afraid of your gang? Shoot whenever you want, little gangsta rapper here the winner is not the most gangsta, but the most witty. In your head you're a narco searched by the police and your guns are like unicorns, a fantasy there's no problem with you having imaginary enemies but there's one (problem) when little kids think you're a hitman. You have not lived three fucking difficulties in your life you did not lack schooling, you didn't lack food if the people of Congo have had your chances they would have graduated from the best universities. If I take you on a trip to Central Africa after witnessing war, you would have come out singing Christian lyrics
back there your clothes, your baseball cap
and your gangsta chain would have melt with the sun. Or, I take you to Syria, so you can feel the bombings and watch the little kids left one-armed What will you do when your son is nabbed at the disco and with no subtlety his head is blown out with an AKA?
Or if your brother's face is wiped out violently?
Or if your momma is killed with a short (firearm) and a Forty (.40)?
Bastard, are you dumb?! Rapping about how to blow out brains in a country where you get killed for stealing a dollar bill? I'm not a saint when rapping, much less a gentleman at some point in my rhymes, I strangled ten sailors but in that case, inciting disorder means something different because when tyranny is law, revolution is order.
Chorus:
Inside, inside, deep inside, I left it inside you.
Inside, inside, deep inside, I left it inside you.
Inside, inside, deep inside, I left it inside you.
Inside, inside, deep inside, I left it inside you.
Do you want to dish it to me?
Here I leave you with a couple of riddles:
I'm afraid of cockroaches and lizards for years, the fucking radio in Puerto Rico hasn't played me (my music)
I have released five albums already and I'm still not rich;
some call me a communist, a hundred percent demagog the far-rightists hate me, and the ultra-leftists too;
my sexual performance is the lowest
after mocking bald guys , I grew bold myself;
I called the governor a son of a bitch, and although he deserved it
inside me I repented, but did not admit it until today; before understanding the inequalities of people I bought a used Maserati, that now doesn't' work; my credit (financial) is fucked up, they don't even sell me a coffee that's why I prefer to go on foot instead of having another monthly payment to make;
Like boxers, I'm bad with managing my money
I invest everything in my career, because "art comes first"; I am the slowest of my family, I'm not brilliant I fight for education but was never a good student; I suffer fear of flying, I like politics criticism hurts me, although I say I don't care about it;
my best friend was killed in a police station
I have a lot to write and just a bit of paper my honesty is of transparent color you can look inside me, just by looking straight at me
you can try to dish it out to me, just try
but to keep being honest, I 'm the best at this!
Chorus:
Inside, inside, deep inside, I left it inside you.
Inside, inside, deep inside, I left it inside you.
Inside, inside, deep inside, I left it inside you.
Inside, inside, deep inside, I left it inside you.
Song "Adentro"
Lyrics and vocals
René Pérez Joglar ("Residente")
Composer, musical director and producer
Eduardo Cabra Martínez ("Visitante")
CREDITS
Director
Kacho López Mari
Director of photography
Santiago "Chago" Benet
Executive Producer
Tristana Robles
Producer
Cynthia González Belén
Editor
Kacho López Mari
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