SESAC MASTERCLASS
With Erika Ender, Echo, and Leo James
San Juan, Puerto Rico, is the site of a unique artistic opportunity: the SESAC MASTERCLASS, an event meant to uplift the creative community, songwriters, singers, producers, arrangers, students and journalists in the Isle of Enchantment.
This year's edition took place Wednesday, April 25th, at the Raúl Juliá Theatre, in the Puerto Rico Museum of Art. Leading the MASTERCLASS were SESAC Latina-affiliated artists Erika Ender, Echo, and Leo James. Upon conclusion of the masterclass, Erika Ender performed her live set "EriKa AcústiKa" accompanied by her band.
Albert Ramírez III, Associate Director of SESAC Latina for Miami and Puerto Rico, notes, "SESAC MASTERCLASS is one of the most effective methods of musical development. All of the attendees had the opportunity to hear true stories of the panelists' successes, struggles and achievements. During a Q&A session, they shared their own experiences. With practical advice, the instructors offered tips on best practices and how to avoid certain technical errors. What made this class worthwhile is that the attendees, including the instructors, all benefited."He adds that one of the main objectives of this class was for the three instructors to speak about their careers, emphasizing their compositions that have been recorded by such great artists, such as Gilberto Santa Rosa, Gloria Trevi, Chayanne, Luis Fonsi, Víctor Manuelle and Ednita Nazario (Erika); and Wisin y Yandel, Daddy Yankee, Flex, Pitbull, Tego Calderón, Ivy Queen and Don Omar (Echo).
By the same token, Leo James discussed his body of work, emphasizing his hits "Una Vez Más" (One More Time) performed by Victor Manuelle and Reik, and "Dándole" (Bringing It) performed by Gocho with Omega & Jowell. The latter song made him the winner of the Premio SESAC Latina for the most-played song on the radio in 2011-12.
The EriKa AcústiKa set showcased the music of the Panamanian/Brazilian star herself, which included performances by Christian Pagan, Melina León, Pedro Capó, and Marilyn Pupo, as special guests.
About SESAC:
With a selective policy of affiliation that's unique in the industry, SESAC represents the best composers and publishers. In so doing, SESAC has built a repertoire of quality that covers all genres and the most popular music of today. Artists affiliated with SESAC include such icons as Bob Dylan, Neil Diamond, Kurt Cobain's Catalog, Mariah Carey, Zac Brown, Mumford & Sons, Lady Antebellum, Bryan Michael Cox, Swizz Beatz, Rico Love, RUSH, Cassandra Wilson, MGMT, Alice In Chains, PSY and many more. SESAC Latina represents such prestigious artists as Draco Rosa, Nicky Jam, Gente de Zona, Reik, Jencarlos Canela, Carlos Baute, Enrique Bunbury, Rayito, Rafa Arcaute, Luz Casal, Gaby Moreno, Intocable, Joey Montana, Luciano Luna, Calibre 50, Aleks Syntek, Fonseca, América Sierra, among many others. www.sesaclatina.com
As the first Latin music-focused division to be created by a performing rights society originally founded in 1930, SESAC Latina is also recognized as a leader in technology, which allows it to process royalty payments more quickly and accurately. SESAC is the only society offering its affiliates monthly radio performance royalty payments.
