FabZat, pioneer and market leader of in-app merchandising and 3D printing, announced a $800,000 Series A investment led by Alderville Holding, and participated by Kima Ventures, Nestadio Capital, Crédit Agricole Aquitaine Expansion, and Expanso Capital, to further boost company and platform expansion in the US and Europe.
With the new funding, FabZat will focus on accelerating growth within the smart toys market.
FabZat launched in 2013 with the first-ever in-app personalized merchandising turnkey service for video games.
FabZat offers 3D printed figurines, t-shirts, posters, phone cases and more.The company has quickly grown into the market leader for high definition 3D printing and in-app merchandising, delivering over 15,000 objects for games across more than 70 countries worldwide. FabZat also offers support for Facebook, Web and PC games, and a state-of-the-art shop plugin for iOS, Android, and Unity, making it easy for developers to launch a custom in-app shop for driving new revenue streams for their business and enhanced gaming and rewards for players.
Alderville Holding is Thibault Poutrel's fully-owned vehicle focusing on the digital industry.
Its portfolio includes Curse.com, Contract-Live, Travelaer, Qwant and Lokad.
Kima Ventures was founded with a focus on investing in innovative companies in mobile, video games, software and telecom applications.
Their portfolio includes companies such as Sparrow (acquired by Google) and Rapportive (acquired by LinkedIn).
Florent Pitoun, FabZat CEO and co-founder, said, “Interactive toys, also called phygital toys, are the new frontier of gaming. According to The NPD Group, 40% of U.S. parents already own at least one interactive gaming toy franchise in the home, and 65% plan to make purchase in the next six months. Our goal is to increase market adoption globally through our 3D printing and merchandising capabilities, as well as assist game developers on successfully entering and growing their business within this relatively new, untapped market. Our investor partnerships will further enable us to achieve this goal.”
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