On Sept. 17 the majority of U.S. Hispanics consider themselves bicultural– with 55 percent identifying as a mix of both Latino and American.
This is impacting the types of entertainment they watch in the home and according to Horowitz Research, it’s more about cultural relevance of programming than language.
However, Spanish is still the predominant spoken language in bicultural homes, as it remains a component of family culture long after English proficiency is gained.
As we celebrate Hispanic Heritage Month, we’re making some changes to our next-generation X1 platform designed to offer bicultural Hispanics an immersive viewing experience centered on language choice and greater flexibility to discover and watch their favorite programming.
First and foremost, we’re thrilled to announce that the X1 interface is now available in both Spanish and English.
This new experience lets our Latino customers find and discover their favorite programming in the language of their choice and helps bridge the content divide for millions of Spanish-speaking households within the Comcast service area.
When the interface is set to Spanish, our voice remote will soon be updated to recognize commands spoken in this language, so our Spanish-dominant customers can more easily navigate the guide and find programming.
We’ve also added new features and filters within the guide, including one-touch access to turn on/off the SAP feed via the video toolbar, to help viewers more easily discover Spanish-language and SAP-enabled content available on Xfinity On Demand.
And just in time for the start of soccer season, we’ve significantly updated our X1 Sports app to track more soccer leagues and will soon add an “Extras” experience that allows soccer fans to follow the game and stay updated with all the latest in-depth stats and analysis right on the TV screen.
We are constantly innovating to build products and services that change the way people consume entertainment and communicate, and encourage our Latino customers to get in on the action today by accessing the programming of their choice, wherever and whenever they want, in whichever language they prefer.
