A Show Full of Fun, Celebration and Surprises Planned
for the Historic Event
Pepsi Provides Unprecedented Access to Show's Preparation at Pepsi.com
Global superstars COLDPLAY, winners of seven Grammy Awards, will perform at the PEPSI SUPER BOWL 50 HALFTIME SHOW on CBS on Feb. 7, the NFL announced during halftime of the Thursday Night Football game between the Green Bay Packers and Detroit Lions on CBS and NFL Network.
This announcement is just the beginning.
Coldplay front man Chris Martin is designing a show that will echo elements of the NFL's On the Fifty campaign – honoring the past, recognizing the present and looking ahead to the next 50 years, including other special artists.
For the first-time ever, Pepsi will give fans behind-the-scenes access to how this monumental show will come together at Pepsi.com.
Fans can visit Pepsi.com now for the first exclusive behind the scenes look at how Coldplay is beginning their journey to the Pepsi Super Bowl Halftime Show.
Beginning Jan. 11, a digital mini-series, "Pepsi Presents: The Super Bowl Halftime Show Show" will launch on Pepsi.com offering fans an exclusive, all-access view of what it takes to create the biggest music event of the year in the middle of the biggest sports event of the year, Super Bowl 50.
Coldplay joins an esteemed list of recent halftime acts including Katy Perry, Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney, U2 and more.
Coldplay is one of the world's most popular musical acts, selling more than 80 million copies of their six No. 1 albums and garnering eight BRITs.
The band's most recent world tour, 2011/12 Mylo Xyloto, was seen by more than three million people in five continents.
On Dec. 4, the band released their highly anticipated widescreen seventh album "A Head Full Of Dreams" – available worldwide for fans to download on iTunes.
Super Bowl 50 marks Pepsi's fourth year as title sponsor of the Super Bowl Halftime Show, and 14th year as an NFL partner.
Pepsi and the NFL have teamed again to provide fans with a halftime experience worthy of pop-culture's biggest stage.
The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year.
More than 118.5 million viewers in the U.S. watched last year's show, marking the most-watched Halftime Show ever.
The Super Bowl and Halftime Show will be broadcast worldwide from Levi's Stadium in the San Francisco Bay Area.
The PEPSI SUPER BOWL 50 HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON.
Visit Pepsi.com leading up to Super Bowl 50 to see what this historic Halftime Show has in store for fans.
For more information about Super Bowl 50, visit SuperBowl.com.
HISTORY OF SUPER BOWL HALFTIME ENTERTAINMENT
SUPER BOWL HALFTIME
I - Universities of Arizona and Michigan Bands
II - Grambling University
III - "America Thanks" with Florida A&M University
IV - Carol Channing
V - Florida A&M Band
VI - "Salute to Louis Armstrong" with Ella Fitzgerald, Carol Channing, Al Hirt and U.S. Marine Corps Drill Team
VII - "Happiness Is..." with University of Michigan Band and Woody Herman
VIII - "A Musical America" with University of Texas Band
IX - "Tribute to Duke Ellington" with Mercer Ellington and Grambling University Bands
X - "200 Years and Just a Baby" Tribute to America's Bicentennial
XI - "It's a Small World" including crowd participation for first time with spectators waving colored placards on cue
XII - "From Paris to the Paris of America" with Tyler Apache Belles, Pete Fountain and Al Hirt
XIII - "Super Bowl XIII Carnival" Salute to the Caribbean with Ken Hamilton and various Caribbean bands
XIV - "A Salute to the Big Band Era" with Up with People
XV - "A Mardi Gras Festival"
XVI - "A Salute to the 60's and Motown"
XVII - "KaleidoSUPERscope" (a kaleidoscope of color and sound)
XVIII - "Super Bowl XVIII's Salute to the Superstars of the Silver Screen"
XIX- A World of Children's Dreams"
XX - "Beat of the Future"
XXI - "Salute to Hollywood's 100th Anniversary"
XXII - "Something Grand" featuring 88 grand pianos, the Rockettes and Chubby Checker
XXIII - "Be Bop Bamboozled" featuring 3-D effects
XXIV - "Salute to New Orleans" and 40th Anniversary of Peanuts' characters, featuring trumpeter Pete Fountain, Doug Kershaw & Irma Thomas
XXV - "A Small World Salute to 25 Years of the Super Bowl" featuring New Kids on the Block
XXVI - "Winter Magic" including a salute to the winter season and the winter Olympics featuring Gloria Estefan, Brian Boitano and Dorothy Hamill
XXVII - "Heal the World" featuring Michael Jackson and 3,500 local children; finale included audience card stunt
XXVIII - "Rockin Country Sunday" featuring Clint Black, Tanya Tucker, Travis Tritt, Wynonna & Naomi Judd; finale included flashlight stunt
XXIX - "Indiana Jones and the Temple of the Forbidden Eye" featuring Tony Bennett, Patti LaBelle, Arturo Sandoval, the Miami Sound Machine and stunts including fire and skydivers; finale included audience participation with light sticks
XXX - Diana Ross celebrating 30 years of the Super Bowl with special effects, pyrotechnics and stadium card stunt; finale featured Diana Ross being taken from the stadium in a helicopter.
XXXI - "Blues Brothers Bash" featuring Dan Akroyd, John Goodman and James Belushi, also featuring "The Godfather of Soul" James Brown and ZZ Top
XXXII - "A Tribute to Motown's 40th Anniversary" including Boyz II Men, Smokey Robinson, Queen Latifah, Martha Reeves and The Temptations
XXXIII - "Celebration of Soul, Salsa and Swing" featuring Stevie Wonder, Gloria Estefan, Big Bad Voodoo Daddy and tap dancer Savion Glover
XXXIV - "A Tapestry of Nations" featuring Phil Collins, Christina Aguilera, Enrique Iglesias, Toni Braxton and an 80-person choir
XXXV - "The Kings of Rock and Pop" featuring Aerosmith, *N'SYNC, Britney Spears, Mary J. Blige and Nelly
XXXVI - U2
XXXVII - Shania Twain, No Doubt and Sting
XXXVIII - Janet Jackson, Kid Rock, P. Diddy, Nelly and Justin Timberlake
XXXIX - Paul McCartney
XL - The Rolling Stones
XLI - Prince
XLII - Tom Petty & The Heartbreakers
XLIII - Bruce Springsteen & The E Street Band
XLIV - The Who
XLV - The Black Eyed Peas, Usher, Slash
XLVI - Madonna with guests Cee Lo Green, LMFAO, M.I.A. and Nicki Minaj
XLVII - Beyoncé with guests Destiny's Child
XLVIII - Bruno Mars with guests Red Hot Chili Peppers
XLIX - Katy Perry with guests Missy Elliott and Lenny Kravitz
