The plus-size lifestyle and shopping destination
proves it's "All About That Bass"
(Posted from PRNewsWire)
fullbeauty.com, the recognized authority on curvy fit and fashion, launches #OwnYourCurves holiday video campaign with plus-size influencers and bloggers to help lead the plus size fashion movement and validate body confidence worldwide.
Plus model Christina Mendez, celebrity stylist Denise Caldwell, plus-size fashion editor Madeline Jones, plus-size bloggers Liz Black and Shay Tucker, and more, are featured cast members to help show that no matter your size or style, you can still shine during the holidays.
In addition to the curvy influencers and bloggers, America's Got Talent full-figured dance company Pretty Big Movement are featured cast members.
The story line for the video is centered on lip syncing and dancing to Grammy Nominated Singer Meghan Trainor's "All About That Bass" and is a nod to the Fall 2015 digital video campaign.
"The video campaign shows that fullbeauty.com is all about encouraging women to look and feel their best always, including during one of the happiest times of the year – the holidays!," Stephanie Sobel, President of FULLBEAUTY Brands, said. "We strive to give our customers a one-stop shopping destination that celebrates all shapes and sizes."
#OwnYourCurves will run on leading fashion and lifestyle sites beginning on Dec. 22, Meghan Trainor's golden birthday.
FULLBEAUTY Brands and fullbeauty.com aims to empower women around the world to not just love their curves, but to fully own them.
About FULLBEAUTY BRANDS
FULLBEAUTY Brands is the most trusted, comprehensive resource for plus-size women and men seeking fashion inspiration, style advice and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within®, Roaman's®, Jessica London®, swimsuitsforall, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace offering a curated collection of the finest Brands and thousands of products, as the premier fashion and lifestyle destination for women sizes 12+ (fullbeauty.com).
Plus model Christina Mendez, celebrity stylist Denise Caldwell, plus-size fashion editor Madeline Jones, plus-size bloggers Liz Black and Shay Tucker, and more, are featured cast members to help show that no matter your size or style, you can still shine during the holidays.
In addition to the curvy influencers and bloggers, America's Got Talent full-figured dance company Pretty Big Movement are featured cast members.
The story line for the video is centered on lip syncing and dancing to Grammy Nominated Singer Meghan Trainor's "All About That Bass" and is a nod to the Fall 2015 digital video campaign.
"The video campaign shows that fullbeauty.com is all about encouraging women to look and feel their best always, including during one of the happiest times of the year – the holidays!," Stephanie Sobel, President of FULLBEAUTY Brands, said. "We strive to give our customers a one-stop shopping destination that celebrates all shapes and sizes."
#OwnYourCurves will run on leading fashion and lifestyle sites beginning on Dec. 22, Meghan Trainor's golden birthday.
FULLBEAUTY Brands and fullbeauty.com aims to empower women around the world to not just love their curves, but to fully own them.
About FULLBEAUTY BRANDS
FULLBEAUTY Brands is the most trusted, comprehensive resource for plus-size women and men seeking fashion inspiration, style advice and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within®, Roaman's®, Jessica London®, swimsuitsforall, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace offering a curated collection of the finest Brands and thousands of products, as the premier fashion and lifestyle destination for women sizes 12+ (fullbeauty.com).
