Multiple Offerings of Games, Sing-alongs and Live Tracking
of Santa on Christmas Eve Will Keep Families Engaged Throughout the Holidays
Tis the Season for ZoneTV's "Santa Tracker" TV app, one of the most popular and used seasonal apps available since it was first offered in 2010.
With offerings that appeal to all demographics and activities that engage participants for long periods of time throughout the holiday season, Santa Tracker is a fun and entertaining holiday experience that is highlighted with the opportunity to track Santa as he travels around the world on Christmas Eve including videos of the Jolly Old Elf as he reaches his destinations.
"Santa Tracker provides a fun and entertaining experience for the entire family that engages the consumer with features that are not available on competitor platforms," Jeff Weber, Chief Executive Officer of ZoneTV, said. "Pay TV providers offering Santa Tracker have the added opportunity to leverage ad displays and upsell holiday-themed VODs to increase revenue."Santa Tracker is one of the most popular apps offered by ZoneTV. Since 2010, Santa Tracker has had more than 20 million sessions per household resulting in nearly 3.5 million hours spent in the app.
The app's popularity is high among the entire family (ages 3-65) and it has had a 28% app penetration among all Operators since 2013.
Among the many activities offered in the Santa Tracker app:
- Track Santa's journey around the world on Christmas Eve
- Christmas Countdown Calendar
- Reindeer Games
- Sing-alongs and Rudolf Radio
- Read-alongs
- Holiday Movies
- Tree Trimming
- The Naughty or Nice List
- Observe the Elves in Santa's Workshop
About ZoneTV:
ZoneTV is changing the way people watch TV as it puts viewers in control of their entertainment. ZoneTV combines its advanced platform with the best digital first content and brands to deliver a mix of exciting and unique programming to millions of households through the Pay TV Operators. For more information about ZoneTV visit: zone.tv.
