The summer campaign celebrates millennial self-expression and gives Dr Pepper fans a chance to let their individuality shine every time they grab a bottle.
The label designs are inspired by various millennial passion point categories such as 90s Retro Fan, Cat Lover, Vinyl Collector, Fashionista, Gamer and many more.
"Individuality is a trait that Dr Pepper has always celebrated and, like our consumers, each of these new labels has its own unique personality," Derek Dabrowski, director of marketing, Dr Pepper, said. "Dr Pepper is known for its one-of-a-kind flavor and this campaign brings that to life and encourages fans to do the same with each drink."Every case of Dr Pepper regular delivered by bottlers to retailers will feature a unique combination of designs.
The new labels go in market this June and will be supported with social, digital and traditional media.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Penafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit DrPepperSnapple.com. For our latest news and updates, follow us at Facebook.com/DrPepperSnapple or @DrPepperSnapple.
