Pat O'Brien to Host
Live Stream of SXsports' NCAA Selection Sunday Special'
Easy Tiger Bake Shop and Beer Garden Takeover to feature 'Sports by Day, Music by Night'
TuneIn, the world's largest audio network, on March 10 announced the company's lineup for South by Southwest (SXSW) including SXsports' Selection Sunday Special on March 13, and a takeover of Easy Tiger Bake Shop and Beer Garden during SXSW Music March 17 – 19.
Through collaboration with a variety of partners including Comcast Ventures, Westwood One Radio, Big Machine Label Group and Loma Vista Recordings + BODY HIGH, TuneIn brings an unprecedented offering of content to listeners worldwide and SXSW patrons spanning sports, music and entertainment.
The complete line-up delivers seven sports audio episodes and 21 live music performances from both established and emerging talent.
"TuneIn is excited to bring a wide array of content to our listeners and fans of SXSW through a mix of personalities and content," Kevin Straley, TuneIn Chief Content Officer, said. "Pat O'Brien is an iconic voice perfectly suited for our Selection Sunday Special, while Michael Rapaport, our live stream of the opening night party with Ludacris and Lil Jon, plus our Saturday showcase bringing country back to SXSW, reflects the broad taste of our more than 60 million listeners."The eclectic feel of SXSW as captured by TuneIn will be available to listeners for free wherever they are via TuneIn Studios @ SXSW.
The 24/7 station, which is currently live and showcasing music from various 2016 SXSW artists, encompasses 'sports by day, music by night' with exclusive live streams of TuneIn's original content, as well as three days of music showcases featuring TuneIn Sessions, Loma Vista Recordings + BODY HIGH, and Big Machine Label Group.
Exclusive content on TuneIn Studios @ SXSW being featured over the 10-day period include (all times CT):
Saturday, March 12 – LIVE from The Belmont, Austin
- SXSW Comedy Opening Party, presented by Comcast Ventures – 10:30 pm: In partnership with Comcast Ventures, TuneIn brings listeners an exclusive live stream of SXSW Comedy's Opening Party, featuring a DJ set from Lil Jon, followed by a live performance from Ludacris.
Sunday, March 13 – LIVE from Liberty Tavern, Austin
- SXsports' Selection Sunday Special – 5:30 pm: As the official sponsor of SXsports' Selection Sunday party, TuneIn enlists veteran media personality Pat O'Brien, comedian Chuck Nice and a group of college hoops enthusiasts and bracketologists to break down the dance card of 68 teams headed into the madness of the 2016 NCAA Tournament. The group will discuss and debate key matchups, Cinderella contenders and give their Final Four predictions to help fans fill out their brackets.
Thursday, March 17 – LIVE from Easy Tiger Bake Shop and Beer Garden, Austin
- March Madness on Westwood One Listening Party – 11:00 am: Westwood One's whip-around show covering all the action of the 2016 NCAA Tournament heard live throughout Easy Tiger.
- No Huddle @ SXSW – 3:00 pm: Former Pittsburgh Steelers Pro Bowl quarterback Kordell Stewart and Brian Webber take listeners inside the National Football League, live from renowned football hotbed, Austin, Texas.
- Happy Hour with Michael Rapaport – 6:00 pm: Actor, director and comedian Michael Rapaport talks all things sports live from SXSW through a pop culture lens.
- TuneIn Sessions Showcase – 7:30 pm: Exclusive concert showcase featuring: Wolfmother, Lucius, Wye Oak, Yacht, The Big Pink, James Supercave
Friday, March 18 – LIVE from Easy Tiger Bake Shop and Beer Garden, Austin
- March Madness on Westwood One Listening Party – 11:00 am: Westwood One's whip-around show covering all the action of the 2016 NCAA Tournament heard live throughout Easy Tiger.
- No Huddle @ SXSW – 3:00 pm: Former Pittsburgh Steelers Pro Bowl quarterback Kordell Stewart and Brian Webber take listeners inside the National Football League, live from renowned football hotbed, Austin, Texas.
- Happy Hour with Michael Rapaport – 6:00 pm: Actor, director and comedian Michael Rapaport talks all things sports live from SXSW through a pop culture lens.
- Loma Vista Recordings + BODY HIGH Showcase – 7:30 pm: Exclusive concert featuring: HEALTH, DJDS, Show Me The Body, Antwon, Eclair Fifi, Silent Knights and special guests.
Saturday, March 19 – LIVE from Easy Tiger Bake Shop and Beer Garden, Austin
- March Madness on Westwood One Listening Party – 11:00 am: Westwood One's whip-around show covering all the action of the 2016 NCAA Tournament heard live throughout Easy Tiger.
- Happy Hour with Michael Rapaport – 3:00 pm: Actor, director and comedian Michael Rapaport talks all things March Madness live from SXSW through a pop culture lens.
- Country Roads, Live from SXSW – 6:00 pm: Host Kelly Sutton brings Nashville to downtown Austin with the latest country chart toppers, plus interviews with Big Machine Label Group artists performing live in Austin.
- Big Machine Label Group Showcase – 7:30 pm: Eclectic mix of country music back at SXSW for the first time in a decade with Drake White, Brett Young, Levi Hummon, Ashley Campbell, Midland and Delta Rae.
TuneIn activities at Liberty Tavern and Easy Tiger Bake Shop and Beer Garden are open to the public.
Fans can register to attend here, or listen live via the TuneIn @ SXSW station.
About TuneIn
TuneIn is the most popular way to listen to streaming audio from around the world. With more than 60 million monthly active users, TuneIn lets people listen to the world's sports, news, talk, and music from wherever they are. TuneIn has over 100,000 radio stations and more than 5.7 million on-demand programs stemming from every continent, and is available for free across many connected devices. TuneIn Premium lets subscribers listen to the NFL, MLB, NBA, over 40k audiobooks, and commercial-free music stations. TuneIn has venture funding from Comcast Ventures, IVP, Sequoia Capital, Google Ventures, General Catalyst Partners, and Icon Ventures, and is headquartered in San Francisco, California.
