LULAC launches #AyudaEnEspañol initiative to provide critical, COVID-19-related resources in Spanish

With Support from Partner Hornitos® Tequila, Initiative Aims to Deliver a Comprehensive Information Kit to Spanish-Speaking Communities Across the Country

The League of United Latin American Citizens (LULAC), the oldest and largest Hispanic organization in the United States, with the support of long-standing partner Hornitos® Tequila, announced the launch of #AyudaEnEspañol (#HelpinSpanish), a resource kit and social media effort designed to make crucial information accessible to members of the Spanish-speaking community during the current crisis.

Created and managed by LULAC, the Spanish-language toolkit consolidates and translates critical COVID-19-related resources that are inconsistently accessible in-language.

The online one-stop information center includes the latest CDC updates and government updates, help for seniors, access to health services, guidance on applying for government benefits, job training and help tackling food insecurity.

The online resource kit can be downloaded by visiting lulac.org/ayudaenespanol.

"#AyudaEnEspañol is about helping millions of Spanish-speaking Latinos with practical, needed information that can be accessed by multi-generational households in both Spanish and English," Sindy Benavides, LULAC National Chief Executive Officer, said. "The program provides COVID-19-related assets that will help save untold numbers of lives and reduce suffering in our community, which has already been impacted beyond measure." 

"What we discovered was that as COVID-19 disruptions started to increase, many Latinos were seeking answers, and sadly there was and continues to be minimal information in Spanish," Sandra Caraveo, LULAC National Programs Manager, said. "What makes this partnership so special to LULAC is that Hornitos truly understands the importance of getting this information to our community."

To help spread awareness for this vital resource kit and get it into the hands of those who need it most, LULAC and Hornitos Tequila are teaming up to encourage fans and followers to join the effort on social media.

To participate, fans can post a photo holding up a sign stating who or why they're helping in Spanish, share a link to the resource and use #AyudaEnEspañol.

Collectively, the promotion of this message can spread the important message that there is #AyudaEnEspañol available.

"When our partners at LULAC shared the challenges facing the Spanish-speaking community during this crisis, our first question was 'How can we help?'" Beth Krigel, Senior Marketing Director of Tequila at Beam Suntory, said. "As a brand that immigrated from Mexico and is rooted in Hispanic heritage, Hornitos Tequila is proud to facilitate this effort and use #AyudaEnEspañol to get critical information and resources out to Spanish speakers who need it. We're all in this together."  

For more information about LULAC, visit lulac.org, follow @LULAC on Twitter and Instagram or like LULAC on Facebook.

For more information about Hornitos Tequila, visit hornitostequila.com, follow @HornitosTequila on Twitter and Instagram or like Hornitos Tequila on Facebook.

About LULAC
Established in 1929, the League of United Latin American Citizens (LULAC) is the nation's largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 1,000 councils around the United States and Puerto Rico, LULAC's programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit lulac.org.

About Hornitos® Tequila
Hornitos® Tequila has a history of breaking tradition dating back to 1950 when founder Don Francisco launched the brand in honor of Mexican Independence Day. The Hornitos family of tequilas keeps Don Francisco's legacy alive, using the same high standards to cultivate the best and most flavorful agaves, molding them into premium tequilas that everyone can enjoy. He brought the celebrated spirit to new heights with the agave-robust Reposado, broke the rules to create a crystalline Plata, went above and beyond tequila standards to make an ultra-smooth and aromatic Añejo and pushed the boundaries of tequila innovation with whiskey barrel aged Hornitos® Black Barrel® Tequila and Hornitos Cristalino. 

Nearly 70 years later, Hornitos inspires its fans to adopt the same boundary-pushing mindset through its "A Shot Worth Taking" campaign that highlights the extraordinary things that can happen when people are willing to take a chance. Since the inception of "A Shot Worth Taking" in 2017, Hornitos has empowered fans to take their shot and provided funds and opportunities to make their aspirations achievable.

Hornitos® Tequila, 40% alc./vol. ©2020 Sauza Tequila Import Company, Chicago, IL

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